| Underwritten by | Youi Pty Ltd |
|---|---|
| Underwriter AFS licence | 316511 |
| Underwriter ABN | 79123074733 |
| Owner | OUTsurance Group Limited (South Africa, JSE listed), through Youi Holdings Pty Ltd and OUTsurance International Holdings Pty Limited |
| Main products | Car, Home and contents, Landlord, Motorcycle, Caravan and trailer, Watercraft, CTP (NSW and SA), Small business |
| Phone | 13 9684 |
| Website | youi.com.au |
| Complaints | Youi complaints process, then AFCA |
Ownership: Youi Pty Ltd is both the brand and the insurer: it issues its own policies and is a wholly owned subsidiary of Youi Holdings Pty Ltd, which is a subsidiary of OUTsurance International Holdings Pty Limited. No change of underwriter or controlling owner was found in the last 3 years; secondary sources report OUTsurance lifting its stake in Youi Holdings to about 93% by 2025.
Youi is a direct general insurer based at Sippy Downs on Queensland's Sunshine Coast. It began trading in Australia in March 2008 and sells car, home, contents, landlord, motorcycle, caravan, watercraft, small business and some CTP cover straight to the public by phone and online.
Unlike many insurance brands, Youi is not a white label. Policies are issued by Youi Pty Ltd (ABN 79 123 074 733, AFSL 316511), the same company that owns the brand, sets the prices and handles the claims. No other consumer brand was found sharing this underwriter.
Youi Pty Ltd is wholly owned by Youi Holdings Pty Ltd, a subsidiary of OUTsurance International Holdings Pty Limited. The wider OUTsurance group is headquartered in South Africa and listed on the Johannesburg Stock Exchange.
Common questions
Who underwrites Youi insurance?
Youi policies are issued by Youi Pty Ltd (ABN 79 123 074 733, AFSL 316511). Youi is its own insurer and does not use an outside underwriter.
Who owns Youi?
Youi Pty Ltd is wholly owned by Youi Holdings Pty Ltd, a subsidiary of OUTsurance International Holdings Pty Limited. The OUTsurance group is based in South Africa.
Is Youi an Australian company?
Youi Pty Ltd is an Australian registered company with its head office at Sippy Downs, Queensland. Its parent group, OUTsurance, is South African.
When did Youi start in Australia?
Youi states that it started operating in Australia on 1 March 2008.
Sources
- Youi - About Youi
- Youi - Handling your complaint
- OUTsurance Holdings - Acquisition of additional equity stake in Youi Holdings (JSE announcement, via Listcorp)
Last checked: 2026-10-06